How to get the most out of the Shoptet AI Visibility and SEO addon by Marketing Miner

Track your site’s performance in AI and organic search in one place, alongside how you compare to your competition. Beyond traffic from classic search engines and individual AI assistants, you’ll also see how your revenue is trending and which pages bring you the most profit.

How to use the data effectively:

• 1Watch trends, not daily fluctuations – don’t worry about small day-to-day dips. Watch how the curve evolves over weeks and months. If you see the competition growing while you stagnate, that’s your signal to act. Open the Competitors section to find out which keywords are driving the most traffic for them and what the pages they rank with look like. Get inspired and prepare better content on your own site.
• 2Invest your time and budget into successful pages – the overview shows you which page type (e.g. categories, product pages, or blog) generates the most revenue and has the best conversion rate. If you see that specific product categories bring you the most profit, invest more time and money into polishing their content – write quality copy, include searched-for queries, link related pages via internal links, add frequently asked questions, etc.

Reveal where your competition is overtaking you. Find their estimated monthly traffic from Google search, the positions they rank for, and how often their site was cited in Google AI Overviews. We’ll also show you which queries your competitors appear for in Google’s top 50 while you’re missing from search entirely.

How to use the data effectively:

• 1Find gaps in your content – go through the Keywords you’re missing section to learn which important keywords your competitors appear for but you don’t. These phrases are your biggest opportunities to create new content on your site, e.g. new product categories or blog articles. On topics where competitors overshadow you, you’re losing revenue unnecessarily.
• 2Prioritise your work – use our data to figure out what to tackle first so your marketing investment pays back as fast as possible. Go through the phrases that drive the most traffic to your competitors and start there. Did you find, for example, that all your competitors appear for the query “whey protein” but you don’t? Maybe that category is missing from your e-shop entirely, you’ve named it differently than how people search, or you don’t carry the products at all — which is why customers go to your competitors.
• 3Create new content or update existing pages – for relevant keywords your competitors rank for but you don’t, create content on your site, e.g. new product categories, update existing copy, write articles or buying guides, add FAQs, etc. Always think about topics holistically though — before you start editing, look at what else people search for in connection with the given assortment. The What people search section will help with that.

The Watchdog section checks every day whether error pages or out-of-stock products have shown up on your site. For each issue you also see the traffic or revenue of the affected page, so you know which problems to fix first.

How to use the data effectively:

• 1Start fixing the most important pages – forget about fixing errors at random. Prioritise pages that earn you the most or bring in the highest traffic. Did the Watchdog find broken 404 pages on your e-shop? They most often appear after deleting a product or category without redirecting to a replacement. Redirect the original page (with a 301) to a replacement product, a relevant category, or a parent page. Are your top products sold out? Order stock and meanwhile offer customers suitable alternatives so they don’t leave to buy from competitors.
• 2Check your ad settings – make sure your paid campaigns don’t point to sold-out products or error pages. Why spend thousands on clicks to a site where the customer can’t buy or sees an error message?

The Worker is your tireless automated SEO specialist. It works in the background on things you normally don’t have time for, so it maximises your revenue and visibility in both AI and classic search. The first Worker is available now; we’re already hard at work on the second and it’ll be ready to use soon.

Worker 1 – SEO and AI site audit

This tool examines up to 1,500 pages of your e-shop and uncovers hidden technical and content issues. It checks titles, descriptions, structured data, redirects, and broken links. The best part? For every issue, it serves up a clear, easy-to-follow guide on how to fix it. It also shows you the traffic of pages affected by the issue, so you know what to tackle first.

How to use the data effectively:

• 1Set up regular site maintenance – don’t treat the audit as a one-off activity. Make it a rule – once every 14 days open Worker 1, go through the fresh report, and fix the most important things. Continuous work on your site is what will move you ahead of the competition.
• 2Fix errors that break site functionality – did Worker 1 find broken pages (404)? Fix them as a priority. Why? Search engines have a limited crawl budget reserved for your site. When they burn it on crawling error pages, there’s no room left to index your new products, categories, and other pages. From a customer’s perspective it’s even worse – if they hit an error page they leave immediately to buy elsewhere and you lose money.
• 3Polish the basics (titles, H1 headings, meta descriptions) – Worker 1 flags duplicates or missing copy in these elements. Work on these opportunities. Titles and main H1 headings are the most important signal search engines use to understand what you’re selling on a page. If you have the same H1 or title on multiple pages, the search engine is confused and doesn’t know which one to show. Meta descriptions, in turn, work like free ads in search results — the more enticing they are, the more people click through to your e-shop.

The What people search section works as an idea generator for your site’s content. Are you launching a new category, expanding your product range, or writing a blog article? Enter the main topic and its synonyms into our keyword analysis and get a list of relevant keywords including search volume, seasonality, and competitiveness of each phrase. Stop writing copy based on gut feel – write it based on what people actually search for and want.

How to use the data effectively:

• 1Use your customers’ language in your copy – as an expert in your field, you might call a product “leisure footwear with a membrane”, but your customers type “gore-tex hiking boots” into Google. If you don’t use the terms people actually search on your e-shop, search engines can’t connect you with your potential customers. With this data you can name categories and products exactly the way people think.
• 2Prepare content well in advance – watch the seasonality charts for individual keywords; they’ll show you in which months interest in a topic grows and when it falls. Why? SEO and organic visibility aren’t PPC ads – results don’t come in an hour. If you discover that people start searching for “pool chemistry” or “swimwear” already in April, you need your content ready in February. Search engines need time to discover and index your new pages. If you only start optimising in April, you’ll miss the train.
• 3AI copywriting – have you found ideal keywords? Export them with one click and transfer them to your AI assistant, where you can keep working with them, e.g. writing specific copy. Why? If you give ChatGPT a generic prompt like “write me a text about proteins”, it’ll deliver grammatically correct but boring and generic text full of clichés, often based on words and content people don’t actually search for. But when you hand it exported hard data with the exact phrases people care about, AI produces copy with a data foundation (what the market is actually interested in). The result is text that answers real customer questions and brings visitors and buyers to your e-shop.

In the Visibility section you’ll learn how your e-shop appears in Google search and in AI assistant answers, with which pages and what profit it brings you. You can also set up automated daily measurement of your AI visibility in ChatGPT and Gemini here in a few simple steps. Beyond the assistants mentioned, we’ll show you which queries the AI searches for (query fan-out), which sites it encounters, and which ones it cites. For convenience, the tool automatically suggests prompts to measure – tailored to your assortment and based on keywords you already get traffic from. Extend your SEO activities and optimise your content for AI search too (GEO – Generative Engine Optimization).

How to use the data effectively:

• 1React to the hidden queries AI searches – watch the so-called query fan-outs, the queries the AI assistant searches on its own in the background to answer the user correctly. If you see that AI asks, say, about “parameter comparison” or “material differences” for your assortment, add this information directly on your product pages and categories. When you offer answers to these hidden sub-questions on your site, you increase the chance that the AI assistant evaluates your content as the best source of information and recommends you to the user in its answer.
• 2Learn from the authorities AI cites – look at which sites and specific pages AI cites as sources in its answers. If it mentions your e-shop, you’re doing great. But if it cites your competition, click the link and study it in detail. AI draws from sites with high authority, quality content, and clear structured answers. When you discover what hooked the AI assistants about your competitor (e.g. great FAQs or unique data), you can adjust your own content to be more appealing so next time they recommend you.
• 3Get into ChatGPT shopping – watch which specific products, at what prices, and from which e-shops ChatGPT recommends to users directly in visual product cards. More and more users use AI assistants in their purchase decisions, e.g. “Pick me the best whey protein with strawberry flavour under £30.” ChatGPT generates interactive product cards for them with a photo, price, and a link to buy. Thanks to our tool you’ll see exactly whether you or your competitors appear among these recommended top merchants.
• 4Use the automatic prompts – forget about working out how your customers ask their AI assistants. The AI visibility measurement tool automatically suggests entire sets of prompts (clusters of queries) tailored to your assortment and to keywords you already get traffic from. People talk to AI in natural language and everyone phrases things slightly differently. Tracking one isolated word in AI doesn’t make sense. By tracking whole thematic prompt groups you get a real picture of your Share of Voice in AI answers.